The final poster for this winter's new fantasy franchise Eragon is here. Bet most of you hadn't even noticed there was a first.

It's not that Eragon isn't being advertised, it's just that no one seems to care. By this time last year the Narnia hype was already well underway. That translated into huge numbers. Of course Narnia had a built in fanbase courtesy of the books, but then this is supposed to have the same thing going for it. Except... do you know anyone who has actually read the novels? I don't think I've ever even seen one, let alone have met someone who read it.

Eragon, in case you're a little in the dark, is based on the first in a series of fantasy novels written by a kid. They're often compared with the likes of "The Chronicles of Narnia" and "Harry Potter", but I have a hard time buying that some dumb teenager can match up with the likes of C.S. Lewis.

The books are the usual fantasy stuff. A farm boy meets his destiny with the help of a dragon. Actually, that could also be the plot of The Neverending Story. Perhaps not so coincidentally then, the dragon in the poster below looks a bit like a Luck Dragon with wings to me. Click the poster below to see it bigger: