Facebook Plans To Ignore The Facebook Movie

By Josh Tyler 2010-08-23 13:49:41discussion comments
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It’s a safe bet to assume that David Fincher’s The Social Network won’t portray Facebook and its founder Mark Zuckerberg in the most flattering light ever. In the only review allowed of the film so far, a scene is described in which a girl sums up Zuckerberg this way: “you’re going to go through life thinking that girls don’t like you because you’re a geek… that that won’t be true. It’ll be because you’re an asshole.” You get the picture. So it should come as a surprise to no one that, even though the movie’s about Facebook, it probably won’t be embraced by Facebook.

The first symptoms of the social networking company’s displeasure with Fincher’s film surfaced back in July here when word broke that Facebook was refusing to allow Sony to advertise The Social Network on their site. Now the New York Times has an entire article on the subject in which they claim that after months of “fretting” over what to do, Facebook has decided to simply ignore the film in the hopes that it will go away. Somehow I doubt that’s going to happen, but for them, ignoring it is probably the only move.

Social Network producer Scott Rudin says he tried to ease tensions with Zuckerberg and Facebook by allowing them to read the script early on, even making small changes to appease them. They wanted bigger changes, however, which the film’s producers weren’t willing to consider. Rudin now says, “We made exactly the movie we wanted to make.”

The movie he wanted to make probably isn’t a movie which will make Zuckerberg or his company look particularly good, and it’s easy to understand why that might upset him. It’s a movie, it’s certainly not entirely accurate. They’re trying to paint a broader picture and if they’re successful they’ll have a great film on their hands. But I’m not entirely sure that how it portrays Facebook should matter to the social media giant. Even if the movie’s a hit, the odds that it will have any real impact on Facebook as a business seems remote. Maybe it’ll affect the way people view Zuckerberg, but do most day in, day out Facebook users even care who he is? Nope.
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