Facebook Plans To Ignore The Facebook Movie

By Josh Tyler 2010-08-23 13:49:41discussion comments
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Itís a safe bet to assume that David Fincherís The Social Network wonít portray Facebook and its founder Mark Zuckerberg in the most flattering light ever. In the only review allowed of the film so far, a scene is described in which a girl sums up Zuckerberg this way: ďyouíre going to go through life thinking that girls donít like you because youíre a geekÖ that that wonít be true. Itíll be because youíre an asshole.Ē You get the picture. So it should come as a surprise to no one that, even though the movieís about Facebook, it probably wonít be embraced by Facebook.

The first symptoms of the social networking companyís displeasure with Fincherís film surfaced back in July here when word broke that Facebook was refusing to allow Sony to advertise The Social Network on their site. Now the New York Times has an entire article on the subject in which they claim that after months of ďfrettingĒ over what to do, Facebook has decided to simply ignore the film in the hopes that it will go away. Somehow I doubt thatís going to happen, but for them, ignoring it is probably the only move.

Social Network producer Scott Rudin says he tried to ease tensions with Zuckerberg and Facebook by allowing them to read the script early on, even making small changes to appease them. They wanted bigger changes, however, which the filmís producers werenít willing to consider. Rudin now says, ďWe made exactly the movie we wanted to make.Ē

The movie he wanted to make probably isnít a movie which will make Zuckerberg or his company look particularly good, and itís easy to understand why that might upset him. Itís a movie, itís certainly not entirely accurate. Theyíre trying to paint a broader picture and if theyíre successful theyíll have a great film on their hands. But Iím not entirely sure that how it portrays Facebook should matter to the social media giant. Even if the movieís a hit, the odds that it will have any real impact on Facebook as a business seems remote. Maybe itíll affect the way people view Zuckerberg, but do most day in, day out Facebook users even care who he is? Nope.
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