Superhero characters are traditionally revealed in trailers or characters posters, and occasionally in early leaked images of toys that the studios might not have total control over. But I think this is the first instance of a big reveal happening in the form of a Pez dispenser. Comic Book Movie got their hands on what appear to be real Pez dispenser designs for tie-ins to The Amazing Spider-Man, and it gives us our first look at the part-CGI character of The Lizard, played by Rhys Ifans. Spidey is there too, but after tons of set photos and official images we pretty much know what Andrew Garfield's version of the character is. Check out both Pez dispensers below:



Now, keep in mind a lot of things-- this could easily just be a mock-up made by the Pez people in hopes of approval by Sony, and as we all know, toys don't always accurately represent what the character will actually look like in the end. But at Comic Con over the summer Sony provided some early glimpses at The Lizard in some advance Amazing Spider-Man footage, and by all accounts this look at the Lizard matches up with what people saw there. No, the character doesn't look anything like Rhys Ifans, but that's never really the point.

What do you think of this first look at The Lizard? Are you hoping this is a pretty accurate representation, or do you think the Pez people got it horribly wrong? Chime in below and let us know what you think.