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Fox Considering Summer Re-Release For Avatar

discussioncomments published: 2010-03-12 06:30:53 Author: Will LeBlanc
Fox Considering Summer Re-Release For Avatar image
Avatar, as all of you should know by now, is the highest grossing film of all-time, but it could have made even more. Last week when Alice in Wonderland was released, James Cameron's juggernaut was bumped off all but eight IMAX screens, and remains available for viewing on only 667 traditional screens. That's quite a hit when your film is still raking in the dough, and Fox has a plan to counteract that.

One word: re-release. THR is reporting that Fox is seriously considering putting Avatar back in theaters later in the summer, in order to gather up the estimated $200 million that got "left on the table" when the film was pulled last week. This re-issue will likely cause scheduling problems for theaters sporting IMAX screens, as their schedules are probably already set through the summer. However, the promise of the kind of money that an Avatar re-showing will bring should be enough to convince any theater owner to bump whatever less lucrative film they have on their massive screen that month.

The real draw of the re-release for Avatar fans will be the extra footage Cameron is going to cut into it before it hits screens again. Rumor has it that there is at least 40 minutes of solid footage left over, but likely we'll only see about 10 of that. The max run time for an IMAX feature is 170 minutes, and with Avatar being 160 already, we probably won't see any rules getting bent just so more flashy footage can get shown.

Briefly mentioned were the home video releases. We're going to see a 2D release as early as next month for the film, but Cameron and Fox still maintain their previous stance that a 3D Blu-Ray will be held off until there's a higher installation rate of 3D TV's to support it.

This all sounds like it makes a lot of sense. People will most definitely head back out for another viewing, and the hardcore fans will undoubtedly see it multiple times just to see the sex scene that got cut out of the original. Hopefully Fox will use some of this extra cash they've got floating around to make the Wolverine sequel not suck. Just sayin'.

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