G.I. Joe Super Bowl Spot Reveals Cobra Commander

I still have a hard time understanding how Stephen Sommers managed to screw up Cobra Commander so badly in the first G.I. Joe movie. In addition to the fact that he had Joseph Gordon-Levitt (one of the best young actors of this generation) playing the character and completely wasting the potential, the character also looked incredibly stupid clear/silver gas mask-looking helmet. Why they would do this when the original design looks so damn cool (just a simple flat, silver mask) is truly beyond me. Fortunately it's a problem that Jon Chu has fixed in the sequel, G.I. Joe: Retaliation. Want to get a sneak peek at what that will look like? Check out the brand new Super Bowl spot that Paramount Pictures just released over on Apple.

Isn't that so much better than the crap they delivered us last time? Add the fact that this is going to be the only Super Bowl commercial this year that features The Rock reciting lines from Jay-Z and I think we have what will be considered the most badass commercial from the big game. I guess we'll just have to wait and see what The Avengers, John Carter and the others manage to pull out.

Set to arrive in theaters on June 29th, G.I. Joe: Retaliation stars Dwayne Johnson, Byung-hun Lee, Ray Park, Adrianne Palicki, Jonathan Pryce, RZA, Ray Stevenson, Channing Tatum and Bruce Willis. To see more from the movie, head on over to our Blend Film Database.

Eric Eisenberg
Assistant Managing Editor

Eric Eisenberg is the Assistant Managing Editor at CinemaBlend. After graduating Boston University and earning a bachelor’s degree in journalism, he took a part-time job as a staff writer for CinemaBlend, and after six months was offered the opportunity to move to Los Angeles and take on a newly created West Coast Editor position. Over a decade later, he's continuing to advance his interests and expertise. In addition to conducting filmmaker interviews and contributing to the news and feature content of the site, Eric also oversees the Movie Reviews section, writes the the weekend box office report (published Sundays), and is the site's resident Stephen King expert. He has two King-related columns.