In preparation for the San Diego Comic Con this week, Disney is kicking off a pretty fun viral promotion for Alice in Wonderland. Sure the new trailer will be shown at Comic Con, but you won’t have to be there to see it. Instead all you’ll have to do is make sure you’re on the right team. Here’s how Disney explained it to me:

Be the First to See the ALICE IN WONDERLAND Teaser Trailer!
The Loyal Subjects of the Red Queen, the Loyal Subjects of the White Queen, and the Disloyal Subjects of the Mad Hatter are all building armies on Facebook. The fan page with the biggest army at 4PM PDT on Thursday, July 23 will get to see an exclusive new trailer from Disney’s ALICE IN WONDERLAND before anyone else. So be sure to log onto Facebook and choose a side.

The Loyal Subjects of the Red Queen: Red Queen Subjects
The Loyal Subjects of the White Queen: White Queen Subjects
The Disloyal Subjects of the Mad Hatter: Mad Hatter Subjects

In response to this undeniably mad proclamation, let it be known henceforth that Cinema Blend does throw its support to the right out of his mind honorable Mad Hatter. Join us in disloyalty, click here to become a Mad Hatter fan!

Insist on thinking for yourself? Choose wisely:



UPDATE! Disney had their dates backwards. They sent us this correction, which we've made in the story above: "The fan page with the biggest army at 4PM PDT on Thursday, July 23rd will get to see an exclusive new trailer. July 24th is a Friday. "