It kind of sucks to be Pixar. They've so dominated the computer animation market, that now whenever people see anything in CGI they immediately assume it's a Pixar product. Tuesday night I walked into a Starbucks on my way to a screening of Aardman's Flushed Away. When the cashier asked where I was headed and I told her, the inevitable response was of course: "oh the Pixar one."

It's kind of like Gelatin. Nobody buys flavored Gelatin anymore, we run out and buy Jello. When the generic brand slime you've just purchased turns out to have half-rotten grapes mixed into it, poor Bill Cosby gets the blame.

So brace yourselves Pixar, because people are probably going to blame you for Lionsgate's latest cinematic computer animated travesty, Happily N'Ever After. There's not getting around it, it's a cheap knockoff of Shrek. They're not even trying to hide it, they go out of their way to point out that they've managed to talk one of the producers of Shrek into producing it. Maybe you don't think Shrek was one of Pixar's best movies, but it's a lot better than this.

Here, see what I mean. Lionsgate has just made the first trailer for Happily N'Ever After available here. It's a twisted fairytale with magic, an ugly princess, and a brain dead, shallow prince. You know, everything that's already been done better by everyone else. What the trailer right here.