Knight and Day Opens With Less Than Stellar $3.8M Wednesday

By Eric Eisenberg 2010-06-24 15:30:24discussion comments
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Knight and Day Opens With Less Than Stellar $3.8M Wednesday image
Regardless of how the next six months go, Toy Story 3 is going to be regarded as one of the best films of the year. Movies with a 98% rating on Rotten Tomatoes have a tendency to stick in peoples' minds. Needless to say, the film isn't likely to fade in its second week, even against the competition that the Adam Sandler crew and the combination of Tom Cruise and Cameron Diaz bring to the table. Wednesday night proved a preview of that.

Box Office Mojo reports that Knight and Day, released yesterday, only pulled in $3.8 million in its opening day. Now, you might say that this number means nothing: who goes to see movies on a Wednesday night? People who enjoy Pixar films, apparently, as Toy Story 3 pulled in another $13 million last night.

Not exactly an auspicious start. If the action vehicle can't even pull mid-week viewers away from the animation giant, what chance does it have in the coming weekend? Toy Story 3 has the benefit of working with a $110 million dollar start and there has been nothing but good word of mouth spreading around it (unless you' go to Armond White for movie advice). Meanwhile, Knight and Day has been given a rotten rating of 52% and a premise that was already seen earlier this summer in Killers. Ladies and gentlemen, the deck is officially been stacked.
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