When a franchise makes as much money as Spider-Man, they start advertising the next installment early, and often. Spidey 3 seems an eternity away, but Sony's not wasting any time before releasing multiple trailers. There's a new one coming on Thursday.

The newest Spider-Man 3 trailer will debut on MTV November 9, during 'Real World/Road Rules Challenge: The Duel' at 10 pm and then in theaters with Casino Royale on November 17. But because no one actually wants to have to sit through another brainless edition of an MTV reality show gone on too long, it's also being made available online at the same time via iFilm.

Actually, I'm not sure even a Spidey 3 trailer is worth that kind of pain. MTV is unbearable and iFilm may be one of the worst places on the net to watch a movie trailer online. It's all streaming, not pretty formats over there. A new Spider-Man 3 trailer should debut online at Apple, in high-def Quicktime. Not unreliable and often fuzzy iFilm streaming video format. It's like Sony doesn't actually want us to see it. It may be worth simply waiting to see it in front of Casino Royale.