Racy magazines are an important part of every young boy’s life. At around age twelve, millions of preteens seem to simultaneously discover the ‘Sports Illustrated Swimsuit Issue.’ This topic naturally dominates middle school lunch room discussion for a few weeks until one kid (who probably has an older brother) shares the joys of ‘Maxim Magazine.’ The PG-13 publication soon begins taking over people’s lives for a few years until eventually they begin growing really bad beards in attempts to buy a ‘Playboy.’ Eventually, all of this is replaced by fooling around with real girls, but it’s critical not to underestimate ‘Maxim’s’ importance for the early high school male.

It now appears, in an attempt to expand out of the 13-15 year old reader market, ‘Maxim’ is ready to take on some new challenges. According to Variety, the magazine publishers are partnering with Screen Gems to produce three racy comedies. The first is entitled Virginity Rocks, and it follows a gorgeous virgin who transfers schools and convinces all of the ho bags to join her “Virginity Rocks” campaign. Naturally, this infuriates all of the red-blooded males, and they enlist the services of the town stud to charm his way into her panties. It sounds a little like 10 Things I Hate About You but with less Alex Mack.

Maxim will also lend its name and purse strings to Fired Up, a racy romp about cheerleading camp and Mardi Gras, a comedy about some seniors attempting to get all of their college urges out before they join the real world. I actually like this new direction for Maxim. With National Lampoon spiraling into a straight to DVD hell, it’s nice to have a competitor producing similar movies that will hopefully improve the overall quality of both.