UPDATE Operation Kino contributor Da7e Gonzales has submitted a pretty lengthy rebuttal to my statement that the poster is all red and black, and links it to the current run of the comics. You can read it all below my post.

Though The Amazing Spider-Man had one of the splashier and most highly anticipated panels at Comic Con this year, Sony also indulged in a little bit of under-the-radar marketing for the film, debuting a teaser poster both on the show floor and splashed across the front of one of the nearby hotels. Showing off the new Spidey suit and title treatment, it's the kind of teaser that's really just meant to get you excited with a brief taste-- you can learn a whole lot more about the movie from the teaser trailer or image galleries.

But apparently that one red and blue teaser poster wasn't where things are going to end-- the Russian site Kino gallery has a different teaser, featuring the same title treatment but with a different release date and, most strikingly, a red and black Spidey suit design. Take a look at it below.



I don't think we should take this image too seriously as an indication of the film's design or look-- we've already seen the new Spidey suit in pretty good detail, and it looks far more like the red and blue design of the Comic Con poster. This just looks like an alternate take, something that for whatever reason the marketers thought would appeal to a different kind of audience. But if you're a Spider-Man completist aiming to collect all the posters, here's another one you can add to your wall.

DA7E'S REBUTTAL

1) Katey Rich is wrong and/or color blind, there is BLUE on this poster. There’s a ton of BLUE on the new costume and that BLUE appears so bright in set photos because the entire suit was specially made to reflect light for accurate 3D filming of practical webslinging stunts. You can hear a Hasbro representative tell me this earlier this year in this video they didn’t know I was filming.

2) I have a guess as to why they are downplaying the blue on the suit, and that has to do with the new Ultimate Spider-Man. Specifically, Marvel is in the odd position of having a Marc Webb-directed movie come out under Sony’s guidance at the exact same time they are planning to handle the Spider-Man mantle to a new person in their Ultimates comic line. Webb told a Comic Con audience last week that his character was much more influenced by Brian Michael Bendis’ Ultimate Spider-Man. Which is awkward, because - COMIC SPOILER ALERT - that Peter Parker died this month.

What’s coming down the pipeline is a bunch of rumors (I’m a fan of the rumor that the new Spider-Man will be a black kid from New York in a wag-the-dog round-about way of fufilling Donald Glover’s dream of playing Spider-Man on a Marvel Studios run Ultimate Black Spider-Man TV Series - but that’s a wide-reaching pipe dream), but one rock-solid reveal, and that’s the new costume.

As you can see at the bottom of this post, it’s primarily RED and BLACK. So it wouldn’t be bad cross-promotional business for Sony and Marvel to allow Amazing Spider-Man and Ultimate Spider-Man to be graphically linked by downplaying the Blue. Both projects are attempting drastic overhauls of the superhero independently of each other.

I’m making the argument that it benefits the film, comic and those who are still navigating between the two to downplay the blue at this point, and all official stills we’ve seen of the suit (with one Entertainment Weekly photo of the back of the suit as an exception) are more about mechanical webshooters and textured red.