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New Dark Knight Viral Marketing Game LaunchedBy Josh Tyler: 2008-04-28 19:16:25
The hunt is on! Warner Brothers has launched the next utterly pointless viral marketing game on their viral website WhySoSerious. I know you’re all pretty excited, so here’s what’s up:
On the site here are a bunch of photos. Click each photo and you’ll get a popup with the name of a city and a set of instructions. Like the other pointless viral games Dark Knight fans have feverishly participated in, the instructions send you around your city looking for clues and answers to riddles. One you get the answers, back to the page and click on the painting on it for your city. That’ll take you to a spot where you can enter a combination, a combination which when gotten right presumably does something semi-cool. Underneath the paintings for each city and the clues associated with each, there’s also a separate set of instructions which read this way: “Gather with 300 of your closest friends at this exact spot on April 28th. You'll need to be in contact with a partner-in-crime who has online access to relay your instructions once you're there. These instructions will give you the TRAIL to follow, but be sure to look both ways when crossing the street; we wouldn't want you to make an unscheduled visit to the ER now, would we? Put on a smile and plan to spend about an hour or so bonding with your fellow clowns. Check back here often for updates or changes.” Underneath those are a set of coordinates to show up at. I guess once you get there the Joker kills you or something. It seems like a trap to me. Get cracking and tell me what you find. I’m much too busy and important to participate.
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