What if The Wackness had gotten the kind of keen promotional campaign Hamlet 2 is getting? Would it have made money? Would someone besides me have shown up to see it? Would people have actually listened when the Sundance crowd screamed its greatness for 5 months, instead of pooh poohing us in disbelief, after being turned off to the film by its awesome trailers? We’ll never know. The Wackness is already slipping away into obscurity, while we have a brand new, big, bold poster for Hamlet 2.

If Steve Coogan is half as good in Hamlet 2 as he is in Tropic Thunder, then maybe this thing will actually deliver. Here’s the latest poster, with Coogan prominently displayed in his Jesus-style wife-beater: