Below you will see a new poster for Prince of Persia: The Sands of Time, which features Ben Kingsley looking menacing, Gemma Arterton looking sultry, and Jake Gyllenhaal looking heroic and hairy but not remotely Persian. It's basically the character posters we've been seeing for months now, except with everyone in one place this time. In other words, big yawn. I don't know why this movie feels so much more hyped than, say, Iron Man 2, which comes out a week earlier, but it's becoming the new Alice in Wonderland in terms of "movies for which I am sick of writing about promotional materials." Just get the damn movie out there already. In the meantime, check out the poster below and ponder the meaning of the big red cloth tied around Jake's waist.