Last month we got our first look at James Franco for Sam Raimi's upcoming Oz The Great and Powerful. As great as it was to get a glimpse of Franco in costume for his role as Oscar Diggs in the Disney adventure film, this newly released poster gives us even more to look forward to from the movie, which will take movie-goers back into the Land of Oz to explore the origins of the titular wizard in L. Frank Baums classic story The Wizard of Oz.
I expect Oz The Great And Powerful to be like Wicked, in that it's someone's imagining of what might have been going on before Dorothy arrived in Oz. While Gregory Maguire's Wicked: The Life and Times of the Wicked Witch of the West tells the origin story of the great and powerful (and green) Elphaba, Sam Raimi's Oz the Great and Powerful will focus on Oscar Diggs, the man who would go on to be the Wizard of Oz. This evidently happens after he's hurled into Oz and forced to prove his worth as a wizard before three witches (played by Mila Kunis, Rachel Weisz and Michelle Williams). The wizard in The Wizard of Oz proved to be more of a show than he was an actual wizard, but from Disney's description of Oz the Great and Powerful, Oscar Diggs may have a bit more to offer than some bells and whistles.
The focus of the new poster is less on Franco's character as it is on the setting of the film, but it does a beautiful job of giving us an eyeful of the backdrop for the story.
The color is great, and feels almost like at throwback to Victor Fleming's film, particularly in the grayish looking tornado cloud (with hints of a stormy sort of blue near the top), which wraps around the glimpse we get of Oz, Emerald City and the yellow brick road. The bright colors of the hot air balloon contrast nicely against the tornado as well.
If you click the above image, you can see the bigger version and get a look at the top hat-wearing Oscar perched inside the basket.
If there's one thing that detracts from this bit of art, it's the text at the top, but only because it seems like a distraction from the otherwise artistic look of the poster. Though, it can't hurt to remind people of Sam Raimi's involvement in the Spider-Man films and producer Joe Roth's credit on Alice in Wonderland.
Oz The Great And Powerful arrives in theaters March 8, 2013. More information can be found in our Blend Film Database.