Passion Play Miraculously Picked Up For Distribution At Toronto
We haven't been reporting on every single film acquired in the final days of the Toronto International Film Festival, but this latest pickup is so bizarre it's well worth a mention. The Megan Fox and Mickey Rourke starring Passion Play, which was so odd and widely loathed at the festival I predicted no one would ever distribute it, has been picked up for a theatrical release. Yes, THR is reporting that the brave souls at Image Entertainment has acquired the U.S. rights to the film for "more than seven figures," and will distribute theatrically at some later date.
Of course, Passion Play has a leg up on all the other weird movies that show up at festivals because of the names attached-- Mickey Rourke is at a career high again, Megan Fox is still considered by some to be one of the most beautiful women in the world, and hey, did you hear Bill Murray is in this too? And while I imagine Passion Play may be no weirder or more incoherent than Jonah Hex, I assume there will be no wide release or giant marketing campaign for this one, more like a limited theatrical run and a hope that Megan Fox's face on a DVD cover will inspire someone to see it someday.
But hey, maybe I'm underestimating the legions of bad movie fans who just lie in wait to see everything the festival crowds hated. Knock yourselves out, kids. This is one TIFF movie that I survived just barely and have no plans to revisit.
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