New RoboCop Poster Arrives With A Threat

By Eric Eisenberg 2013-09-12 14:49:11discussion comments
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RoboCop Poster

One big problem with remaking films with large fanbases is the expected references that have to be made in order to pay respect to the original. Whether it's a surprise cameo or a throwaway quote, many movies feel a certain degree of pressure to include some kind of post-modern nod that will assure the die-hards that the redo is in proper hands. While this certainly can be fun, there is a point where it can all be too much. For example, I was fine with the fact that the recently released trailer for Jose Padilha's Robocop remake ends with the classic line "Dead or alive, you're coming with me," but it makes me nervous that the new poster that you see above just randomly throws in a reference to this:



While using references in the marketing can be good to secure brand recognition, one would logically think that it will also just serve to stir up all of the people who argue that there was no point in remaking the movie in the first place ("why not just watch the original if it's going to be the exact same film?"). Of course, if you show off how much has been changed you end up dealing with all the people who will complain that they ripped the soul out of the character. Movie fans are fickle people, and the internet surely doesn't make things any easier.

Looking at the poster as a whole, there isn't too much to be impressed by. It's certainly a nice, clear shot of the titular hero, but we also got that from the new stills that Sony put out in the last couple weeks as well as the aforementioned trailer. It actually reminds me a lot of the first teaser image from Marc Webb's The Amazing Spider-Man 2 - which also happens to be under Sony. If I were an insane conspiracy theorist I'd start thinking that these are just character posters leading to a ridiculous team-up movie some time in the future...

RoboCop Spider-Man

Based on a script by Nick Schenk, James Vanderbilt, and Joshua Zetumer, RoboCop is set in the year 2028 in a crime ridden Detroit, where Officer Alex Murphy (Joel Kinnaman) works as a police officer. When Murphy is nearly killed during a car explosion, the multinational conglomerate OmniCorp swoops in and makes an offer to turn him into something more. The impressive cast also includes Gary Oldman, Michael Keaton, Abbie Cornish, Jackie Earle Haley, Michael K. Williams, Jennifer Ehle, Jay Baruchel, Marianne Jean-Baptiste, and Samuel L. Jackson.


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