Scott Pilgrim vs. The World has released a new interactive trailer and while we’ve seen these done for other movies before, frankly none of them worked worth a damn. This one not only works, but with the movie’s videogame theme it seems wholly appropriate to the content.

So play the trailer embedded below and you’ll be able to click around in it as it plays to get information related to what’s going on wherever you click. For instance if you click on the computer where Scott Pilgrim is surfing in the trailer, you’ll learn that the really cool thing he’s ordering is Hot Fuzz. The trailer does more than just provide information, it uses links to sort of suck you into what’s happening on screen… and also sell DVDs for director Edgar Wright. Play: