Studios were terrified for years to put anything up against the Saw franchise during Halloween time. Then, last year, a tiny shoe-string budget flick called Paranormal Activity proved to be David in the fight against Goliath, trouncing the long-running series in its opening week by $7 million. The way the film gained steam was by only releasing it in areas that requested it and now, with Paranormal Activity 2 set to drop this October, they are bringing back that idea with a sweepstakes.

Paramount Studios has issued a press release that they will be beginning a Demand It campaign for the film. Beginning at midnight tonight (which time zone isn't specified), you'll be able to send in requests to see the film for free in your home town at 11:59 pm on October 20th, two days before the film's wide release. The 20 cities with the highest wins! Head over to www.ParanormalMovie.com at midnight tonight to request the film. Check out the full press release below.

YOU DECIDE WHO SEES “PARANORMAL ACTIVITY 2” FIRST!

"Demand” That Your City is One of the Top 20 to Win A First Look At the Eagerly Awaited Next Installment

HOLLYWOOD, CA (September 16, 2010) – Paramount Pictures will debut PARANORMAL ACTIVITY 2 for the fans that “Demand” to see it first. The Demand it!® campaign launches at midnight tonight, and the first 20 cities with the highest “demands” for the movie will be invited to attend a free screening on Wednesday, October 20th at 11:59 pm, before the film’s nationwide release.

“The support of the online community was phenomenal on the first film. We want to reward them for that support by offering them the chance to see it first,” said Rob Moore, Vice Chairman of Paramount Pictures.

Dread Central is calling PARANORMAL ACTIVITY 2 “The most anticipated horror event of the year,” and Bloody Disgusting states, “If the first one gave you nightmares, PARANORMAL ACTIVITY 2 looks to induce night terrors!”

“What is unique and exciting about PARANORMAL ACTIVITY is the depth of commitment from fans who ‘demanded’ to see it.” said Adam Goodman, President of Paramount Film Group.

To “demand” PARANORMAL ACTIVITY 2 visit: www.ParanormalMovie.com.

The Demand it! campaign is available to U.S. and Canadian residents aged 17 and older ends at 11:59 pm on Wednesday, October 13th. The top 20 cities will be announced on Friday, October 15th. No purchase necessary.

Follow PARANORMAL ACTIVITY 2 on Twitter at www.Twitter.com/TweetYourScream for audience reactions and important announcements.

PARANORMAL ACTIVITY 2 is produced by Jason Blum and Oren Peli with story by Michael R. Perry and screenplay by Michael R. Perry and Christopher Landon, and directed by Tod Williams.