It’ll be hard to miss tomorrow night’s special broadcast of two minutes of the upcoming Roland Emmerich disaster film 2012. Through a joint venture between Sony Pictures and Comcast, there will be a simultaneous roadblock from 10:15 to 11:00 p.m. EDT/PDT when you can see a two minute scene from the film.

Marc Weinstocks, president of Worldwide Marketing for Sony Pictures, announced the endeavorm calling it the most extensive broadcast, cable, online and mobile media preview in history. The campaign is expected to reach nearly 110 million people through the major broadcast networks, 89 cable networks, local stations in the top 70 markets and Spanish-language networks across the country.

The clip being shown will be a cliffhanger. Don’t worry; you won’t have to wait until 2012 hits theaters on November 13th to see what happens. You can find the conclusion of that particular scene on fancast.com and Comcast On Demand. Comcast VOD users can also access an extended look at the film consisting of sneak-peeks and story arc information.

The whole production is spectacular. The press release even notes that this broadcast will reach more people than the Super Bowl. A proper advertising campaign is needed for a big-budget film, but is all of this really necessary? At first it seems smart to stagger your commercials but if you think about it, that tactic has a greater chance of missing a chunk of TV viewers. On the other hand, putting together a roadblock campaign guarantees that there’s a 90% chance you’ll see the footage if you’re watching TV at the designated time.

It makes sense, but I still get the same mixed feelings about this preview campaign as I do the film; it could be a hit but there’s also a good chance the studio is just getting carried away with a grandiose venture that doesn’t guarantee it’ll make due on the vital returns. To see where and when to look out for the clip in your area, check out the official site here. We've also got a teaser of the scene embedded below.

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