Promoting a big movie is sometimes a very silly business in and of itself. Trailers and viral websites are overly commonplace, and while Star Trek Into Darknesshovering drone logo was a sight to be seen, not all films can succeed in that kind of large scale stunt. Take Despicable Me 2 (please). While I’m surprised they haven’t yet figured out a way to shrink the minions down to a cellular level and injected them into our bodies, instead, Steve Carell took a trip to NBC’s The Ellen Show dressed in full costume as Gru, his animated evil non-mastermind antihero. While it’s easy for some schmuck to put on a Batman costume and call himself Batman, Carell had to don a bald cap, fake nose, a weird jacket and a scarf to complete the look. It’s summer, people!

Gru is undeniably a crowd sensation, showcased best when he’s allowed to run around and dance in the audience to some disco. Not a whole lot of actual conversation about the movie takes place, seeing as how to Gru, there is no movie, but we do find out that he’s from Albuquerque and that he ran into Ellen at a Starbucks on a previous occasion. I really wasn’t impressed by the first film, and I don’t think this one is going to get me excited either, but I give it up to them for doing something different in the promotion.

Despicable Me 2 - which also stars Benjamin Bratt, Russell Brand, Steve Coogan, Ken Jeong, Kristen Wiig and Miranda Cosgrove - will connive its way into theaters on July 2nd. In case you didn’t catch the latest trailer for the film, watch it below.

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