Summer Movies 2012: 5 Winners And 5 Losers
Though some kids have been back in school for a while now, and the high temperatures are starting drop, today is the official final day of summer, and of the massive summer movie season. We've been writing about the summer's movies for months, of course, but now it's time to look back and see exactly how this season went for Hollywood. Aside from the obvious hits like The Avengers and The Dark Knight Rises, and the obvious misses like Battleship, what were the real winners and losers that can tell us something about how the industry might move forward?
We picked 5 winners and losers apiece, to try and look at not just what made the most money this summer, but which trends emerged and which totally died out. Check out our picks below and help us say goodbye to the summer of 2012!
Winner: Marvel Studios
We’ve come up with five winners total from the summer of 2012, but let’s be honest here: Marvel Studios is the ultimate champion. Really, what more can possibly be said? The Avengers was not only one of the biggest critical smash hits of the year – it wound up with a 92% on Rotten Tomatoes with nearly 300 reviews counted – but it's a box office phenomenon, breaking opening weekend records with a $207 million pull and ranking third on the all-time worldwide grosses list, making nearly $1.5 billion.
And as though that weren’t good enough, the studio’s future is blindingly bright. Not only did they manage to secure Joss Whedon to both write and direct The Avengers 2, but they also signed him to a three year contract that establishes him as the godfather of Marvel Cinematic Universe: Phase 2. Oh, and let’s not forget the jaw-dropping presentation at Comic Con that gave us titles for Captain America: The Winter Solider and Thor: The Dark World, as well as showing off test footage from Edgar Wright’s Ant-Man and the first footage from Shane Black’s Iron Man 3. This summer Marvel Studios became a juggernaut and we couldn’t be happier.
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