Maybe it’s due to my general lack of interest in Adam Sandler, but I keep forgetting about the existence of his new movie, and when I do remember it, I assume the title is meant to be some sort of weird jab at Lindsay Lohan. But You Don’t Mess With the Zohan is inexorably coming our way, and new trailers are constantly showing up to show us just how badly we do or do not want to see it.

The Sony website has posted what seems to be the Swedish trailer for the movie, though there are no subtitles and the whole thing is in English (those damn Swedes are too smart!) It’s pretty much all the scenes you’ve seen already in the American trailers, with Zohan explaining how he wants to leave the Israeli military to become a hairdresser in America, then coming upon a handful of fish-out-of-water situations when he tries to pretend to be an average hairstylist.

Basically, this trailer still doesn’t make me want to see the movie, and I’m starting to wonder if anyone else will either. Yes, Judd Apatow’s name is attached—he co-wrote the screenplay with Sandler—and Adam Sandler makes virtually nothing but hits. But who knows anything about the Israeli army? How many people will get what appear to be many jokes about the Israeli accent? People may have gone to see Sandler fake being gay with Kevin James last summer, but will they see him be a hairdresser now?

I’m fully expecting Sandler to prove me wrong and make $80 million on opening weekend, but I remain skeptical. You’ve gotta make me want to look at that bad haircut for an hour and a half, and right now it’s not happening.