Among the many things to debut at the San Diego Comic Con in the past few hours was this, the first every poster for The Amazing Spider-Man. Snapped by our own Eric Eisenberg as he wanders the convention floor, the one sheet gives us a close-up of Spidey’s back and that cool new logo they’ve used on it.

Click on the poster image below to see a higher-res version. We’ll have the official version posted on our Spider-Man database page as soon as it’s available.



It’s worth noting that, like everything about this movie, the poster seems intent on doing everything differently from Raimi’s. The first poster for the 2002 Spider-Man movie showed us nothing but a close-up of the web heads face, so Marc Webb’s movie is going the other direction and showing us his back.

Here’s a blast from the past, in the form of that 2002 Spider-Man poster: