The Brothers Grimm: Snow White Moves Release Date To March 16, 2012
Earlier this month Universal Studios made a bold move when it was announced that they would be releasing Snow White and the Huntsman on June 1, 2012 instead of the originally planned December 21, 2012. It was a change that surprised many not because the movie isn't summer material, but because a competing Snow White project - Relativity Media's Brothers Grimm: Snow White - was set to launch on June 29, 2012. It was only a matter of time before one of the two projects made another move, and this time Relativity has proven to be the aggressor.
A press release has revealed that the Ryan Kavanaugh-owned studio has pushed The Brothers Grimm: Snow White up by three months, the film now set to bow on March 16, 2012. Directed by Tarsem Singh and starring Julia Roberts, Lily Collins and Armie Hammer, the project's new release date mirrors Tim Burton's Alice in Wonderland (released on March 5, 2010), which ended up being one of last year's biggest box office earners. Perhaps twisting the knife a bit, Relativity has also announced that Safe Haven, the newest Nicholas Sparks adaptation, will be released on June 1 to compete directly with Snow White and The Huntsman and the Phillip Noyce-directed Hunter Killer will go up against Universal's still-unnamed Judd Apatow project on the aforementioned December 21 date.
Pushing up a movie by three months is serious business and I'm curious how it will affect the production. Singh has built his career out if creating incredibly stylized films that require time and if pushed out the door too quickly it could have negative consequences. While it may still suck that there are two Snow White movies set to be released next year, at least there will be enough time between them to judge them on their own merits.
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