Two summers ago The Dark Knight defined just how much an online viral campaign could get moviegoers involved even before they had seen a minute of the film. Now Iron Man 2 is apparently trying to follow directly in those footsteps. Tonight Superhero Hype debuted a "clue" for the film, a washed-out, blue-tinted image of a magazine article about Tony Stark, with a pensive-looking Stark sitting behind it.

Given the Whiplash poster that debuted earlier today, featuring a background papered with magazine articles that look very similar to this one, there's got to be a connection there somewhere. But what's the connection, what on earth is this game, and what's up with the arrow in the middle? Not a clue. Check out a smaller version of Superhero Hype's image below and let the game begin!