The next time you pass a Klingon on the street, stop him and ask him what he thinks of Star Trek. Odds are, he’ll tell you he’s concerned. As I type this, JJ Abrams is locked away working on a complete reboot of the original science fiction franchise, and no one seems entirely sure what to think of it.
Part of the problem is that Paramount hasn’t really seemed to know how to market it. Normally with a high-profile movie like this you start building buzz early, whether it be through viral campaigns or production blogs. The idea is to get the decades and decades worth of fans that the franchise in question has on board with you. Paramount’s answer to that has been to hand out posters… bad posters. That’s their entire plan to reach out to fans. Handing out rather boring, two-tone posters. If you haven’t seen them, well that's one there to your right and you can click over to our Star Trek Image Gallery for more of them.
I can’t see anybody hanging any of those on their wall even a year from now. They’ve released a total of 11 posters for the film, 3 teaser posters and 8 character posters, and not one of them is really any good.
Tonight, I stumbled on a perfect example of what they should really be doing for this film. The poster below is gorgeous, eye-popping fan art created by a user on Deviantart. Below it, I’ve posted some examples of great teaser posters from Star Trek movies of the past. Compare, and tell me which poster you think fits better with Star Trek. The gorgeous, painted looking image below, or this. monstrosity. This is the kind of poster Paramount should be doing, heck it’s the kind of marketing they should be doing. Take a look Paramount, and when you’re considering your next PR move, consider doing more of this, and a lot less of this. Ask any Klingon. You know which poster they’d prefer.
Comment on “The Star Trek Poster That Should Have Been”
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It's the subtle things Paramount does with that doesn't reflect good on itself. Just take the last television show Star Trek Enterprise for example. The series got canned because they stopped caring about the little details. Basically, the creators of the show Enterprise said to the fans..."To Hell With You" we are going to insult and go up against the cannon of those previous great shows (The Original Series & Next Generation) whether you like it or not. Well, you would think that they would at least get some feedback from the fans (as Josh as mentioned in earlier articles) on the creation of this new movie. Hey. You would think it wouldn't hurt. Cause any true Trek fan with an artistic eye would agree that these new Trek Posters really suck big time.
This is my artwork. I designed this poster this morning and stuck it on the official star trek movie forum. I'm glad people like the final poster and more so hope that Paramount pay attention to the fact that we all want a quality poster.
Definitely the fan made one. Now that's a Star Trek poster. Its more creative and interesting than anything Paramount has done for it. That is getting me a bit worried, because it looks like Paramount doesn't have a lot of faith in it.
Ive never been to a Star Trek convention and I cant speak a word of Klingon so Im not sure my opinion really counts but I personally prefer the Paramount one. I think harking back to old art of the Star Trek movies is not a good thing as firstly its supposed to be when they were young and hadnt really been on any adventures yet, secondly, they are just character posters and I dont think Paramount is intending to part with its story for the movie just yet and another thing I was thinking is how the Star Wars prequels tried to imitate the old posters of the original trilogy but they just looked lame to me in comparison. Sometimes simple can work and maybe this isnt a good example of that but Ive always enjoyed most of Mr Abrams work so Im sure its all in hand.
The fan created poster is the best one. Star Trek posters always included Kirk and Spock (when aplicable) some where on them and the Enterprise.
Paramount needs to use this format if the new Trek film is to succeed.
The fan-made poster would be perfect for a Star Trek movie produced by Rick Berman. This is a new era for Star Trek. A new era means a new way to get new people interested in the movie. If the average person saw the fan-made poster at a movie theater, he or she would be likely to view it as a promotion of "yet another Star Trek movie. . . they're still making these?"
I don't mind the Paramount artwork. It makes good desktop wallpaper - the white space works nicely with my icons. And it's great to see the cast. But I never figured they were meant to be "real" posters.
When I go to the theater next year to see the movie, I want to see Tanman's poster on the wall larger than life! It just screams ADVENTURE to me. It's got a story to tell and I've been feeling a bit nostalgic lately for some "original" ST.
The problem I have with the Paramount pictures is that they're portraits of the new actors, without really distinguishing them.
Besides Spock, can you really tell who is who? Or even that it's a Star Trek poster if it wasn't for the big Federation symbol?
I kind of like the new posters, and since they're retooling the original series don't you think its appropriate to not repeat the same tired spacescapes they've always used?
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August 22nd, 2008 at 18:04
It's the subtle things Paramount does with that doesn't reflect good on itself. Just take the last television show Star Trek Enterprise for example. The series got canned because they stopped caring about the little details. Basically, the creators of the show Enterprise said to the fans..."To Hell With You" we are going to insult and go up against the cannon of those previous great shows (The Original Series & Next Generation) whether you like it or not. Well, you would think that they would at least get some feedback from the fans (as Josh as mentioned in earlier articles) on the creation of this new movie. Hey. You would think it wouldn't hurt. Cause any true Trek fan with an artistic eye would agree that these new Trek Posters really suck big time.