I said it yesterday when the poster premiered and I'll say it again: Fox Searchlight is throwing every ounce of their weight behind Crazy Heart as their big deal Oscar contender of the season, even if it will only result in a Best Actor nod for Jeff Bridges. The shock-and-awe campaign continues apiece today with the trailer's debut at Apple.com-- you can watch it in high-res there or embedded in our player below.

It plays out exactly how you'd expect-- washed-up singer Bridges finds a new lease on life thanks to a relationship with a much younger journalist, played by Maggie Gyllenhaal. The western settings and Bridges' performance seem perfectly on-key, but in this brief glimpse, it's very, very hard to buy a relationship between Gyllenhaal and Bridges-- I don't care if he is The Dude. I'll be interested to see if they can pull it off over the length of the movie, but you know what's more interesting? Colin Farrell, as glimpsed in one brief shot, appears to be in this movie (look for him around the 1:26 mark). Between this and Imaginarium of Dr. Parnassus, we may have a Farrell comeback on our hands. That and an Oscar for Jeff Bridges seems almost too good to be true.