Twilight Moves To Take Harry Potter's Spot
The race to fill Harry Potter’s space is on. Less than 24 hours ago Warner Brothers announced it was moving Harry Potter and the Half-Blood Prince off it’s November 21, 2008 release date to a tentpole date in the summer of 2009. Now the race is on. Mere hours ago Disney announced it was shifting its animated movie Bolt to the 21st, and now Summit Entertainment is making a move.
The heavily anticipated, fan-frenzied movie Twilight has been bumped up from its December 12, 2008 release and will now open on November 21. Explaining the move Summit says, “When Warner Bros. decided to move HARRY POTTER AND THE HALF-BLOOD PRINCE to the summer of 2009, we saw a unique opportunity to slot in our film which has been gaining tremendous awareness and momentum over the past several months," said Rob Friedman, Co-Chairman and CEO of Summit Entertainment. "We by no means are trying to fill the shoes of the incredible POTTER franchise for 2008, rather we are just looking to bring the fans of Stephenie Meyer's incredible book series the film as soon possible from a programming perspective."
As of right now, or at least until some other opportunistic studio tries to shove its movie in there too, Twilight’s only competition on November 21st is Disney’s Bolt. Both films have pretty different audiences, so it’ll be an interesting matchup. In the weeks before and after though, the release schedule is packed with serious competition for the attention Twilight craves. Soul Men and Australia hit theaters on the previous Friday, while a few days afterward on Wednesday Transporter 3 and Four Christmases open.
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