The maddeningly oblique spinning top website for Inception has finally revealed itself as the beginning of an elaborate viral marketing campaign. The top has stopped spinning, and clicking on it leads you to a game in which you build amaze and are rewarded for your time with the movie's first official poster.

The maze effect is actually really cool, taking whatever rudimentary thing you build and turning it into a cityscape, filled with other dots trying to make their way through. I don't entirely understand it, but I get the reward: the official poster, which you can see below. It looks stylish and mysterious and intriguing, which are words I'd use to describe everything we've seen about Inception so far. The next trailer for the trailer hits on Christmas Day, so it won't be long before we know even more. Let the speculation continue!

(Thanks to Slashfilm for discovering that the game is afoot.)