Weekend Box Office - America Addicted To Pandora

By Scott Gwin 2010-01-17 11:45:21discussion comments
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Weekend Box Office - America Addicted To Pandora image
A report from CNN last week noted that there a lot of people in the world experiencing depression on account of Avatar. Apparently the movie's digital world of Pandora is so addicting that people are being psychologically traumatized, even experiencing thoughts of suicide, when they have to leave the theater and return to their lives in the real world. Cameron hasn't created a masterpiece, he's carved out the cinematic equivalent of crystal meth.

Not only is this sad in and of itself, it may be a vital clue in explaining why the CG remake of Disney's Pocahontas is faring so well at the box office. Along with "premiums" added to the usual ticket prices to cover the cost of 3D glasses and pad totals, the flocks returning to the movie for yet another hit continue to bolster sales. Are you addicted to Cameron's special effects orgy? Let us know! Support groups are forming quickly. You deserve better!

After being topped by new release The Book of Eli on Friday, Avatar rallied to take number one for the weekend yet again. As the movie inexplicably dropped only 17% from last weekend, the $500 million mark looms not far on its horizon.

The Book of Eli came in second this weekend with $31 million, the second highest debut for a Denzel Washington project. His biggest earner, both in debut and total gross, is American Gangster which stands at $130 million with a $43 million opening.

Peter Jackson's latest offering The Lovely Bones expanded to wide release this weekend to the disappointing tune of $17 million. That's an unexpectedly low amount given both its source material's popularity, Jackson's involvement, and the film's $100 million budget. But its small release performance should have given some clue towards a lower wide debut. It banked a miserable $500,000 in a solid five weeks in small released.

Jackie Chan's ridiculous children's flick The Spy Next Door bowed in at sixth place with only $9.7 million. Meanwhile Daybreakers, which opened just last weekend at fourth place has already dropped off the chart, slipping a painful 67% to eleventh place.

For the full top ten box office estimates, check out the chart below. Click on the title in the chart to read CB's top notch review of the film!

1.
Avatar $41,300,000  -  Total: $491,767,000 LW: 1     WR: 5    
THTRS: 3,285
2.
The Book of Eli * $31,615,000  -  Total: $31,615,000 LW: N     WR: 1    
THTRS: 3,111
3.
The Lovely Bones $17,060,000  -  Total: $17,527,000 LW: -     WR: 6    
THTRS: 2,563
4.
Alvin and the Chipmunks: The Squeakquel $11,500,000  -  Total: $192,592,000 LW: 3     WR: 4    
THTRS: 3,296
5.
Sherlock Holmes $9,825,000  -  Total: $180,018,000 LW: 2     WR: 4    
THTRS: 3,173
6.
The Spy Next Door * $9,700,000  -  Total: $9,700,000 LW: N     WR: 1    
THTRS: 2,924
7.
It's Complicated $7,672,000  -  Total: $88,224,000 LW: 5     WR: 4    
THTRS: 2,670
8.
Leap Year $5,828,000  -  Total: $17,529,000 LW: 6     WR: 2    
THTRS: 2,512
9.
The Blind Side $5,565,000  -  Total: $226,774,000 LW: 7     WR: 9    
THTRS: 2,408
10.
Up in the Air $5,460,000  -  Total: $62,833,000 LW: 8     WR: 7    
THTRS: 2,107

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