Weekend Box Office: The Devil Inside Scares Up Monster Profits
Say what you like about horror film fans, you can always count on them to turn out no matter how bad a movie might be.
The Devil Inside is one of the worst reviewed movies to hit theaters in the last several months, but despite critical warnings and audiences flocking to internet comment sections to voice their disappointment, the movie banked an impressive $34 million.
The movie's sales will likely drop off quickly into next week, but from a financial standpoint the damage has already been done. Paramount picked the low budget flick up for a song, just $1 million, meaning someone at the studio is going to get a nice fat bonus for the generous profit the movie is already making.
This cinematic equivalent of flipping is likely to become more and more prevalent as ticket sales slide and profit margins narrow. Here's hoping selections for future small-budget turn overs are better than the cheap-trick horror boredom Paramount shoveled into theaters this weekend.
For the weekend top ten, take a look at the chart below:
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