Weekend Box Office: Expendables 2 Holds Weak Top Spot As Summer Winds Down

By Scott Gwin 2012-08-26 16:23:17discussion comments
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Weekend Box Office: Expendables 2 Holds Weak Top Spot As Summer Winds Down image
It was a quiet weekend at the box office as the usual end-of-summer doldrums began to set in. There were two wide release newcomers and one expanding release for audiences to dive into, but none of them managed to make more than $7 million or break into the top five.

That left plenty of breathing room at the top for The Expendables 2, The Bourne Legacy, and Paranorman all of which repeated their spots at first, second and third place respectively.

While two weeks at first place is a nice feather in Expendables 2's bullet-hole-riddled hat, the movie still only shows $77 million in world wide sales against its triple digit million budget. The sequel continues to lag further and further behind the first film as well, having only made $52 million domestically compared to the more than $65 million Expendables had banked by the same weekend.

Trailers pitch 2016: Obama's America as a sort of fear/outrage-propaganda piece (director Dinesh D'Souza appears to be the conservative answer to Michael Moore), but regardless of how fair you think it may or may not be, it was the most popular movie this weekend per screen. After six weeks in small release it expanded to over 1,000 theaters and at more than $5,000 per theater it had the highest grossing average in the top ten. But, in total sales, with just over $6 million, it landed the number 8 spot.

Newcomers Premium Rush and Hit and Run tanked, landing in 7th and 10th places with $6 million and $4 million respectively. That's particularly bad news for Premium Rush and its $35 million price tag, but cause for celebration for the Hit and Run producers who saw their little project crash squarely into the black thanks to its miniscule $2 million budget.

The only thing scary about The Apparition was how much money it's going to lose. The $17 million thriller, a first feature-length project for writer/director Todd Lincoln, opened in 800 theaters and took in just $2 million for a limp 12th place. The 0% rating it received at Rotten Tomatoes probably didn't help soften the blow.

For the full weekend top ten, check out the chart below:

1.
The Expendables 2 $13,500,000 Total: $52,314,000 LW: 1     WR: 2    
THTRS: 3,355
2.
The Bourne Legacy $9,300,000 Total: $85,500,000 LW: 2     WR: 3    
THTRS: 3,654
3.
ParaNorman $8,546,000 Total: $28,274,000 LW: 3     WR: 2    
THTRS: 3,455
4.
The Campaign $7,440,000 Total: $64,543,000 LW: 4     WR: 3    
THTRS: 3,302
5.
The Dark Knight Rises $7,150,000 Total: $422,188,000 LW: 6     WR: 6    
THTRS: 2,606
6.
The Odd Life of Timothy Green $7,125,000 Total: $27,080,000 LW: 7     WR: 2    
THTRS: 2,598
7.
Premium Rush * $6,300,000 Total: $6,300,000 LW: N     WR: 1    
THTRS: 2,255
8.
2016 Obama's America $6,238,000 Total: $9,075,000 LW: 13     WR: 7    
THTRS: 1,091
9.
Hope Springs $6,000,000 Total: $45,000,000 LW: 8     WR: 3    
THTRS: 2,402
10.
Hit and Run * $4,675,000 Total: $5,868,000 LW: N     WR: 1    
THTRS: 2,870

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