Weekend Box Office: MIB 3 Lands Memorial Day Victory

By Scott Gwin 2012-05-28 12:01:30discussion comments
fb share tweet share
Weekend Box Office: MIB 3 Lands Memorial Day Victory image
Hopefully you're spending at least a little time this Memorial Day in remembrance, prayer, or silence for the men and women who have served our nation in time of war and peace. And if you're like many Americans you're spending part of your four day weekend at the movies (as an added kindness, if you see someone in uniform, offer to buy their ticket!).

Estimates for the Memorial Day holiday weekend box office show a strong opening for MIB 3. A total of $70 million for the 4-day opening handed the sci-fi sequel an easy number one, finally dethroning three week champion The Avengers.

While the number one debut is a welcome start, it's no improvement from MIB 2. MIB 3's regular 3-day debut (Friday to Sunday) was $55 million, almost exactly the same amount MIB 2 banked when it arrived in theaters. But when you roll in inflation and the price of IMAX/3D screens, there were notably fewer bodies in seats for the latest entry in the franchise.

The other major new release this weekend, Chernobyl Diaries, settled for sixth place with just $9 million. The second movie from writer/director Oren Peli, Diaries looks to be a disappointment compared with his previous effort, surprise hit Paranormal Activity. That movie earned nearly twice as much on its wide-release weekend and held audiences attention to the tune of $108 million in total US sales. Diaries is up against a flood of major new releases on their way in the coming weekends, and is set to die out fast and quiet.

For the full four-day Memeorial holiday weekend top ten, check out the chart below:

1.
MIB 3 * $70,000,000 Total: $70,000,000 LW: N     WR: 1    
THTRS: 4,248
2.
Marvel's The Avengers $46,878,000 Total: $523,563,000 LW: 1     WR: 4    
THTRS: 3,918
3.
Battleship $13,769,000 Total: $47,274,000 LW: 2     WR: 2    
THTRS: 3,702
4.
The Dictator $11,755,000 Total: $43,603,000 LW: 3     WR: 2    
THTRS: 3,014
5.
Dark Shadows $9,405,000 Total: $64,888,000 LW: 4     WR: 3    
THTRS: 3,404
6.
Chernobyl Diaries * $9,300,000 Total: $9,300,000 LW: N     WR: 1    
THTRS: 2,433
7.
What to Expect When You're Expecting $8,850,000 Total: $23,871,000 LW: 5     WR: 2    
THTRS: 3,021
8.
The Best Exotic Marigold Hotel $8,225,000 Total: $18,428,000 LW: 6     WR: 4    
THTRS: 1,233
9.
The Hunger Games $2,850,000 Total: $395,859,000 LW: 7     WR: 10    
THTRS: 1,421
10.
Think Like a Man $1,800,000 Total: $88,672,000 LW: 8     WR: 6    
THTRS: 786

discussion
Blended From Around The Web
Subscribe To Topics You're Interested In
Comments
blog comments powered by Disqus
Back to top
SEARCH CB
GET US IN YOUR FEED
2d or 3d movie
ABOUT US FAQ PRIVACY POLICY JOBS APPS CONTACT
© Cinema Blend LLC / All rights reserved