Weekend Box Office: Memorial Day Box Office Takes A Dive
The first three days of Memorial Day weekend have come and gone and if estimates are any indication, it's the worst one for the box office in over a decade.
The much hyped sequel Sex and the City 2 opened with at just $32 million, a hefty $24 million lower than its predecessor which released in 2008. Despite a lift from an early Wednesday release, bringing its total gross to $46 million, it's still making a poor showing for the franchise's future. Undoubtedly Carrie, Samantha, Miranda and Charlotte are clinging to the belief that the 50s are the new 30s. Sorry ladies. Where the box office is concerned the higher your numbers, the better.
$200 million blockbuster Prince of Persia: The Sands of Time was more of a dust devil than a full on action packed sand storm. Audiences showed minimal interest and handed the movie a pathetic $30 million. Fortunately for Disney the rest of world seems more interested in Jake Gyllenhaal flexing his abs, pecs and biceps in super-dramatic slow motion. International sales brought its opening weekend total to $115 million, giving hope that it will turn a profit even if American's don't contribute much to the success.
But worst of all is the fact than neither new film could top last weekend's weak winner Shrek Forever After. Dropping only 38% to $43 million it claimed the top spot for a second weekend in a row and passing into $100 million territory.
For the an updated weekend box office tally including Monday's sales, check back tomorrow.
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