Weekend Box Office - Pixar Still Moving Up
With their tenth feature film Pixar proved again this weekend that movie studios are better off run by competent, innovative storytellers and artists. Executives are best left to sign checks, shut up, and stay the heck out of the way.
Up topped off the box office with a hefty $68 million opener, just $2 million behind the studio's personal best of $70.4 million (The Incredibles, 2004). It also continues Pixar's unbroken record of having every single wide release of its films debut at number one. With over $2.2 billion dollars in US sales (almost $5 billion world wide) from its ten out of ten highly acclaimed feature films, Pixar has set a box office standard not likely to be topped by another animation department for a long time to come.
With only $16.6 million Drag Me To Hell still snuck into third place, beating out Terminator Salvation which slipped by 62% to just $16.1 million on its second weekend. With its $200 million budget and an already dwindling stream of income the movie, like its predecessor Terminator 3, will have to bank on foreign sales to see it out of the red. The film hits Europe's cinemas next weekend.
Meanwhile, now in its fourth weekend Star Trek became the first in the franchise and the first film of the summer to break the $200 million mark.
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