Weekend Box Office: The Toys Are Back With A Bang
Pixar proved it wasn't toying around this weekend with the third installation in its Toy Story series. Toy Story 3, the eleventh full length movie from Pixar Animation Studios, launched with a studio best opening of $109 million, topping the previous record of $70.4 million banked by The Incredibles in 2004.
While it's hard to point this out with a movie being embraced so warmly by both critics and audiences, the movie's success is due in no small part to fluffed up ticket prices from 3D screenings. 60% of the sales from this weekend were reported from 3D screens where audiences paid extra cash just to wear goofy glasses and see stuff sort of pop off the screen at them. It's easy to rant about how the oversold technology is bloating sales figures when the movie is something insipid like a Clash of the Titans remake or something as overrated as Avatar; it's only fair to point out when it's helping the good movies overperform at the box office as well.
On the bright side, Toy Story 3 is poised to replace another less palatable sequel as the highest ever grossing June opening. Transformers: Revenge of the Fallen holds that title with its $108,966,307 debut in June of last year. If Toy Story 3 can hang on to its $109 million after final numbers are released, it will take over that summer time record.
While the toys soared, the other new release this weekend misfired miserably. Jonah Hex bombed to the tune of just $5 million, landing at seventh place. If nothing else this just goes to show that no matter how much flesh Megan Fox flaunts, no one turns up to see her movies if there aren't giant CG robots running around in front of her.
For the full weekend top ten, check out the chart below:
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