Weekend Box Office - Tyler Perry's Madea Likes It On Top
Whatever you have to say about Tyler Perry, you have to admit he’s a pretty smart guy. He and his backers at Lionsgate know he’s big, but not big enough to draw huge audiences. So how does someone like that end up having nearly all of his feature films open either at #1 or #2? Timing is everything.
Perry’s eighth venture into film, I Can Do Bad All By Myself came in number one this weekend for the same reason so many of his other movies have: it opened in the cinematic graveyards that are September/October or February/March. Bad cashed in $24 million, an average opening for a Perry flick. Now, if his Madea character could fare that well during summer or major holiday, that might be something to note.
The much ballyhooed and marketing-saturated 9, which launched on Wednesday to take advantage of the numerically gimmicky 09-09-09 release date, only took in $10 million, enough to secure second place. Roll in the sleepy $4.5 million it made on Wednesday and Thursday and you have a fiscal outlook more dismal than the film’s post-human setting.
Focus hasn’t released budget information for the film yet, but unless the movie was rendered with donated time on Pixar servers and the big name actors volunteered their talents to cover the sparse dialogue, this 9’s going to be looking at negative numbers. If it’s lucky, the movie’s beautiful but dark no-nonsense visuals will buy it some attention in the animated category at the Oscars this year, prompting a cash-whoring re-release to help soothe those box office wounds.
The other two new releases this week, a pair of crappy thriller movies, duked it out for sixth and seventh place. Since the rule of law among horror-philes is that the promise of shower scenes will always win out over actresses clad in heavy winter-wear, Sorority Row just nudged out Whiteout by an estimated $150,000.
One other tiny piece of fun box office news: Inglorious Basterds crossed the $100 million domestic sales mark this weekend. It’s the first time a Tarantino film has topped that line since Pulp Fiction in 1994. Next weekend Basterds will become Tarantino’s top grosser ever. That should help ease the pain from his last venture Grindhouse which tanked so hard it lost over $40 million of the Weinstein’s cash.
Check out the full weekend box office top ten in the chart below:
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