When he’s not busy playing the ultimate alpha male as Wolverine, Hugh Jackman spends his spare time dancing in Broadway musicals and now, apparently, selling Avon. Variety says cinema’s most sensitive badass is set to star in Avon Man for 20th Century Fox.

The movie casts Hugh as a car salesman laid off from his dealership job and reluctantly forced to become an Avon salesman. While it turns him into a total pansy, he’s successful by using his natural charm and good looks to woo housewives. It sounds kind of like Deuce Bigalow: Male Gigolo only with makeup instead of sex and presumably, at least a little funny. Eventually the car salesman starts recruiting his buddies into the makeup business and uses them to enter some sort of regional competition. I guess they want pink Cadillacs.