This morning Cinema Blend became one of the first websites in the world to review The Social Network, and our own Eric Eisenberg was blown away. It’s pretty clearly his favorite movie of the year so far, in part because he thinks it’s more than a movie, but a commentary on the whole damn human race. If you haven’t yet, make it a point to go check out Eric’s elegantly written, completely spoiler-free review of The Social Network right here then come back to this page and watch what follows: the movie’s first TV spot.

In much the same way the movie’s more than a movie, it’s more than a TV spot. This thirty second teaser attempts to sum up what Jesse Eisenberg’s character, based on real life Facebook founder Mark Zuckeberg, is all about. The theme here is that you don’t social skills to start a social revolution. And Zuckerberg? He doesn’t have any. Watch:

Directed by David Fincher and starring Jesse Eisenberg, Andrew Garfield, and Justin Timberlake, The Social Network hits theaters October 1st. Get trailers, images and more info right here with Eric’s review.