IFC Acquires Sundance Comedy Save The Date

By Kristy Puchko 2012-05-15 08:17:41discussion comments
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With a cast that boasts buzzed about comedic actors—like Community's Alison Brie and Party Down's Lizzy Caplan and Martin Starr—as well as a unique perspective on the romantic comedy, Save the Date drew plenty of attention at this year's Sundance Film Festival, including a nod for the Grand Jury Prize in the drama category. Yet somehow the sophomore effort from writer-director Michael Mohan (One Too Many Mornings) did not score a distribution deal…until now.

Variety reports that at long last IFC has purchased all North American rights to the unconventional romantic comedy that stars Brie and Caplan as two sisters whose misadventures in romance involve wedding planning, rock stars, and a mild-mannered marine biologist, making it the last major purchase out of Sundance. However the trade reveals it wasn't cold feet that kept IFC from closing the deal on Save the Date, it was the film's producers who were approached by several possible suitors, but were holding out for their Mr. Right…or at least the right offer. As to what IFC offered that won the producers over, details on the deal are not being revealed; not even a save the date for Save the Date's release has yet been announced.

Nonetheless, this appears a shrewd move for IFC. Save the Date was initially counted as part of the Bridesmaids effect that hit Sundance, in that it's a rom-com that centered on female characters and approached sex and romance in a more frank/less glossy manner than the overeager efforts of Katherine Heigl and Kate Hudson. With Bridesmaids pulling in more than $280 million worldwide, there's clearly a market for this sort of cinema, yet by selling to IFC Save the Date's producers seem more interested in shopping the film to an audience who may appreciate its unique merits rather than those who might seek it out for its superficial similarities to the bawdy game-changer. This is likewise good news for Brie, Caplan and Starr who are all steadily carving out impressive careers with sidesplitting yet layered performances.
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