Weekend Box Office - It's Good To Be Despicable
It was a great weekend for animated movies. One enjoyed a solid opening weekend that almost turned it into a one-weekend profit maker and another was launched to highest-grossing movie of the year to date.
Despicable Me is one of those rare computer animated features that came in on a budget of less than $100 million. Its $69 million price tag was almost covered by this weekend's number one spot winning $60 million take. Given the movie's massive marketing effort the actual cost to recover is probably over $80 million, but this one's sure to have executives at Universal plotting a sequel if not an entire franchise.
Meanwhile Toy Story 3 dropped to fourth place but not before edging out Alice In Wonderland as the top selling movie of the year. With $340 million in the bank domestically, at this rate the third and final part in the toy-rific adventure looks to settle out at around $400 million. If it can hold on to the title, it will be a nice book end with the first Toy Story which was the top grossing movie of the year back in 1995.
Predators debuted in third place with $25 million. While that's not bad for a rated R entry in a long suffering franchise, it's not a ringing endorsement that audiences are excited to see the universe's ugliest hunters back in theaters.
For the full weekend estimates, check out the chart below:
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