Great storytelling, not franchise building, should be at the forefront of movie making. This weekend The Mummy proved that focusing on the latter at the expense of the former can (and should) spell box office mediocrity.

Weekend Box Office: June 9-11, 2017
1. Wonder Woman $57,180,000 Total: $205,002,503
LW: 1
THTRS: 4,165
2. The Mummy * $32,246,120 Total: $32,246,120
LW: N
THTRS: 4,035
3. Captain Underpants: The First Epic Movie $12,300,000 Total: $44,562,512
LW: 2
THTRS: 3,529
4. Pirates of the Caribbean: Dead Men Tell No Tales $10,713,000 Total: $135,839,294
LW: 3
THTRS: 3,679
5. Guardians of the Galaxy Vol. 2 $6,242,000 Total: $366,361,172
LW: 4
THTRS: 2,911
6. It Comes At Night * $6,000,788 Total: $6,000,788
LW: N
THTRS: 2,533
7. Baywatch $4,600,000 Total: $51,065,135
LW: 5
THTRS: 2,832
8. Megan Leavey * $3,767,722 Total: $3,767,722
LW: N
THTRS: 1,956
9. Alien: Covenant $1,800,000 Total: $71,212,212
LW: 6
THTRS: 1,814
10. Everything, Everything $1,620,000 Total: $31,731,952
LW: 7
THTRS: 1,546

Tom Cruise's The Mummy only banked $32 million on its opening weekend ($10 million less than Brendan Fraser's earned when it debuted in 1999 when ticket prices were more than 30% cheaper). While that looks bad against its $125 million budget, the movie has already earned a total of $174 million when you roll in foreign sales. It's not unusual for big budget films to do two or three times more business elsewhere than domestically, but almost five times better shows just how little interest US audiences have in the Dark Universe.

With The Mummy's limp start, the door was left wide open for Wonder Woman to hold the number one spot. The latest offering from DC added $57 million, pushing past the $200 million mark to end the weekend at $205 million.

The irony for Wonder Woman is its place in the DC Comics box office rankings. Despite critical praise (it boasts the best Rotten Tomatoes rating to date among recent DC releases, almost higher than Batman v Superman, Man of Steel and Suicide Squad combined), it is the lowest earner. With a lower opening than Batman v Superman, Man of Steel or Suicide Squad, it is also further behind each of those movies at the same point in release. DC Comics finally puts out a movie with mass appeal, but where are the masses?

It Comes At Night earned high praise from critics, a rarity for horror flicks, but despite a wide release it just managed $6 million for a quiet number six start. Based-on-a-true-story drama Megan Leavey also struggled, pulling in only $3 million for a ninth place opening.

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