Amazon Unveils The Kindle Owners Lending Library For Kindle Owners With Amazon Prime

By Kelly West 2011-11-03 16:39:29
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It appears Amazon has found a way to make their eReader device the Kindle and the Amazon Prime subscription service even more appealing. The site announced today the beginning of their new feature, the Kindle Owners’ Lending Library, which allows Kindle Owners who are also Prime subscribers the opportunity to borrow a bunch a month from a long list of titles.

According to Amazon’s announcement, Kindle owners can chose from thousands of books, which are free to borrow and include “over 100 current and former New York Times Bestsellers.” The catch is that you can only borrow one book a month, you must be a subscriber of Amazon’s “Prime” service, and this option only works on Kindles (which means this excludes Kindle apps used on other devices like your computer or the iPad).

The free two-day shipping on certain devices, added to Amazon’s growing list of streaming video available to Prime subscribers already makes the $79/year price tag for Prime a decent value, especially if you use both features frequently. Adding the Kindle as an incentive to have Prime makes sense, and adds to the appeal of purchasing a Kindle if you don’t have one already. If you’re on the fence about Prime, Amazon does offer a month-long free trial for the service, which will give you plenty of time to test-drive it. You can set Prime not to auto-renew at the end of the month-trial, lest you’re concerned you’ll have to go through some annoyingly lengthy process to cancel the service or have your card automatically charged.

As a Kindle Owner and a Prime subscriber, I followed the instructions mentioned here to find the list of free books, however, I’m not seeing the Kindle Owners’ Lending Library option in the menu of the Kindle Store on my Kindle yet. I tried searching directly for one of the titles featured on the Lending Library instructions page and was able to select the borrow option there. I can also see the “Prime” logo next to the borrowable books when I browse the store from the Kindle, which is a plus. Hopefully, the option to filter all of the Lending Library books and view them all at once will be available soon. In the meantime, it seems like this new feature will add some value to Prime and the Kindle.
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