The Situation Suing Because He Wasn't Paid For Not Wearing Abercrombie
A little more than three months ago, clothing retailer Abercrombie & Fitch released a hilarious statement in which it offered to pay Mike “The Situation” Sorrentino money not to wear its clothing. The goofy and public slap in the face was widely considered a publicity stunt at the time, especially given the company had already made money off “Fituation” and “GTL” shirts, but now the joke could end up costing the mall staple a whole lot of money.
The Jersey Shore star filed a lawsuit in federal court this morning claiming Abercrombie & Fitch never offered himself or other cast members of the reality show any money to not wear its merchandise. Because the company failed to follow through, it essentially generated free publicity by invoking his name, and according to MSNBC, Sorrentino thinks he should be paid for that usage of his “image” and “likeness”.
There’s no word on exactly how much the Situation thinks he should be entitled to, but as lawsuits go, his case is actually reasonable. In the paperwork his attorney filed, the litigator pointed out Abercrombie’s prior uses or plays on his client’s name and favorite phrase, both of which have been copyrighted.
Abercrombie & Fitch’s marketing ploy was clever and funny. It specifically catered to a demographic that watches Jersey Shore but may not think of themselves as being the same as The Situation. That’s a home run for advertising, but the company’s inability to actually offer the star money as per the contract they publicly cited was a terrible lapse in judgment.