U2's 360 To Close As Highest Grossing Tour Ever

By Mack Rawden 2011-07-30 18:48:15
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Here's a little secret about music that most people don't know. While bands may sell a hell of a lot more CDs and appear on television more often during their initial rises to fame, it's way easier to rake in cash during the glory years. Let's use Bon Jovi as an example. Slippery When Wet came out in 1986. It sold a hell of a lot of copies, and the band toured in support of it. Maybe the average age of someone attending those tour dates was twenty-five. Now, twenty-five years later, the average age of those fans who still worship Bon Jovi is fifty. Which crowd do you think is more willing to shell out a hundred dollars for a ticket?

Pop/rock juggernauts U2 are in the same boat. Their most famous album, The Joshua Tree was released twenty-seven years ago, and now they're reaping the rewards of that record and the half dozen others nearly as good. After one hundred and ten dates and almost two years, U2's current tour called 360 is set to close tonight. When all is said and done, the accumulated revenue will be more than seven hundred and thirty million dollars.

You're probably wondering how any band could gross that much money in barely over one hundred dates. Well, the short answer is play large stadiums, and the long answer is implement new technology that allows you to cram more people into those stadiums. That's why this trek was dubbed 360. Implementing a gigantic multimedia configuration, U2 were able to fill nearly all the seats, allowing visitors to see the stage regardless of their angles.

I'm not sure many other bands have the star power to eclipse this astronomical figure, but expect many of them to try out this new technology. According to Billboard, the 360 configuration increased available tickets by twenty-five percent. Yes, assembling the stadium in such a manner cost more money, but you have to assume that monetary amount was negligible compared to thousands of additional people who attended each show.

Drinks better be on Bono tomorrow.
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