WTF? People Are Complaining About Pizza Patron Giving Away Free Larges

By Mack Rawden 2012-05-23 22:42:29
Earlier this month, takeout chain Pizza Patron announced it would give away free larges on June 5th between 5 and 8 PM to all customers who order in Spanish. Approximately seventy percent of the businessí regular clients are of Hispanic origin, and executives thought it would be a fun way to increase brand awareness within a target community. Who doesnít love free pizza, right? Unfortunately, it turns out a whole lot of people apparently like bitching more than free pizza.

Over the past few weeks, the promotion has been hit with a serious negative backlash both among native Spanish speakers and English speakers. Some think itís biased to favor an individual group, and others think itís inappropriate for citizens to speak Spanish in public when they could just as easily speak English. Maybe Iím alone on my island of free pizza excitement, but let me speak for the residents here when I say, ďWhat the fuck?Ē

I have done far worse than utter one sentence in Spanish to get free pizza. Iíve filled out credit card applications. Iíve promised my roommates Iíd do the dishes for two weeks. Iím sure given the opportunity, Iíd probably do far more embarrassing things in the name of free slices, and frankly, Iím dumbfounded more people arenít with me, especially considering the chain is going to teach English speakers how to order the pizza if they donít know any Spanish.

Itís not even about the money. Itís about the coolness of free pizza. According to USA Today, Pizza Patronís larges only cost $4.99, but free shit is free shit.

Is this promotion biased in some ways? Yeah, probably. But is free pizza free pizza? You bet your hungry face it is.
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