In the 1960s, American movie icons traveling to Rome noticed the exceptional craftsmanship of a local leather shop founded by Guccio Gucci in 1921. They returned to Hollywood and appeared in films with the bags and shoes that would help to make the Florentine brand an international fashion powerhouse. Ninety years later, Gucci's FridaGiannini is taking inspiration back from the cinema—as well as art,music, and life. Since rising to Creative Director in 2006, Giannini has delved into thefashionhouse's rich archive to reinterpret the house's iconic designs as she simultaneously redefines a legacy of her own.

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