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Google Gets Experimental With Universal Search
By Steve West: 2007-05-17 17:55:15
You may have noticed things over at the Google home page are slightly different. On the surface things look only slightly changed, but the endeavor to revamp Google’s home page started two years ago and took up half of the company’s search resources. Now the updated version is out for you to use, and Google hopes you like the advancements in search technology.
Google sits comfortably at the head of the class in search technology, owning around half of the business. But the updated search functions position the web giant to expand that lead. The Universal Search function allows users to find relevant information on a topic from a multitude of media sources. Look up “bones” and the first hit you’ll get is to the Fox program’s official site, then a video clip could be next in the list of results, followed by pictures from an archeological dig, and so. All your search results for any media will be hand delivered to a single page by Google. Google co-founder Sergey Brin said this is the largest revamp of Google in several years, and the changes will make apparent some of the smaller Google services such as Book and Video search. In addition to the technology upgrades, the door to advertisements on Google’s homepage featuring video and pictures is finally on the horizon. ”That door has always been open,” Marissa Mayer, VP of search products and user experience, said of the ads during a media event, ”We don’t have a particular timeline in place.” Users can sign up at Google Experimental to try out new things the company is looking to release, including left-handed search navigation and adding map view to results. According to Google, search remains the heart and soul of the company and that will always be the case. That certainly has been reinforced this week.
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