Toshiba Might Pull HD-DVD Plug Soon

HD-DVD appears to be a dead format spinning. Rumors that Toshiba is tempted to jump on a Blu-ray player – you know, just in case – along with the recent deadly blows dealt to the format have put a countdown timer on the format’s viability. Of course, even if HD-DVD flops as a personal media format it could still flourish as a data storage format.

According to The Hollywood Reporter and their “inside sources” Toshiba will be pulling the plug on the format in the coming weeks. Amidst the turmoil, and the possible death of HD-DVD, Jodi Sally, VP of Marketing for Toshiba still put on a happy face saying, ”[W]e continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings.”

Toshiba and the HD-DVD camp have fought back with major price cuts, but it’s done little to alleviate the pressure. Now with the PS3 selling so well and more people jumping on the Blu-ray bandwagon in general things look bleak. And while I liked some of what HD-DVD offered, I’d just like to settle on a damn format while I wait for bandwidth to expand enough to support digital distribution.